If after years of employment as an oral surgeon you finally want to start your own practice, it is important to know what you need to do to improve your chances of success. This is important for various reasons; including the fact that Campbell is home to a number of oral surgeon practices thus a lot of competition. You need to get things right from the beginning to improve your chances. Here’s how to get your practice up and to run:
Do your homework: Market research is a crucial step of starting any type of businesses and should never be avoided. You need to find out what more your target market desires aside from the obvious oral surgery. You should also talk to other surgeons you know and find out the challenges they faced starting their practice, how they overcame them and which one they are still facing. Even if you don’t know any Oral Surgeon in Campbell, CA, you could ask one in another area. Take advantage of networking opportunities to learn as much as possible from the established businessmen you will meet at such events.
‘ Aside from understanding the market, you should also have an idea of what your competitors are doing. Find out how many businesses you will be competing with, and their positioning strategies. Once you have this information, you can then package your practice in the best possible way to fill the gaps in terms of customers’ needs.
‘ Select an appropriate location: your practice should be set in a location that is easy and convenient for customers to reach. Other factors such as cost and size should also play a part in determining the location you choose for your practice.
‘ Have a business plan: Starting a business without a plan is a recipe for failure. You need to have a plan that specifies your business name, the findings of your market research, how you are going to meet the needs of your clients, the costs and expected returns among other details. You also need to have the appropriate tools for your practice, so this should be in your plans. With a plan, you could court potential investors and lenders to finance your endeavor.
‘ Meet the requirements: In order to operate legally in Campbell, you need to meet the city’s requirements for running a business there. You also need to possess a license specific to the oral surgery practice.
‘ Think about acquisition and franchising: Instead of starting a practice from scratch, you could explore the option of acquisition due to a number of benefits. Alternatively, you could take advantage of being associated with an established brand. Be on the lookout for a franchising opportunity.
‘ Set goals: Goals are measurable targets that help you keep your eyes on the price. They help you focus as well as measure whether you accomplished what you set out to achieve and if not, you can find new ways or modify your existing strategies so as to attain those goals.
‘ Marketing: Even if you don’t explicitly advertise, you make your presence known through strategies such as content marketing and taking advantage of opportunities to contribute to the oral health and surgery discussions on TV, print, social media, and blogs. These discussions will make you known and show your expertise to the market.
The most important thing once you are ready is to provide the best service possible to every client you meet, develop a network with other oral surgeons, general practitioners, and others so that more customers can be directed your way.